by Rand Johanson The whole point of getting visitors to your website is to have them take some sort of action once they view your content. This could be subscribing to your newsletter or buying one of your products or services. The focus of web copy is to provide the right direction in order to get the visitors to do exactly what you want them to do. The best way to do this is to create a super-compelling call to action (CTA). ​If you're struggling with getting conversions or